The Evolution
Being a business man/woman it is important to know that the way that we sell has completely changed in a short space of time, going back before my time as a young adult when the world of selling revolved around cold calls and flyers through doors to the transformation of today, where more an more purchase decisions are concentrated in one place - Google
Lets take a brief couple of seconds to think about how your customers are choosing your services or shopping for your product. what's their first port of call?
It doesn't take a genius to realize that for most of you customers the short answer is the internet, and more specifically Google
Since Google has been around their growth has been immense, the search engine gains increased power and becomes more complex month after month. Governed by over 500 algorithms which drive how it ranks the trillions of pages it holds on it and with its almost infinite index Google is a power house to say the least
Not being able to cope with the frequency of Google updates and changes can frustrate small business, as they are unable to capture the benefits Google wield, competitors who do, have the upper hand outranking them on Google capturing the majority of the available customers and/or audience
Unless a business can adapt to such rapidly shifting circumstances on-line, it will not be able to seize all the advantages that will be available to nimbler and quicker-moving competitors. A professional SEO services done the right way is a method of ensuring this
Adapting ?
Questions that are important your business must answer
- Where do your potential buyers come from?
- How do they find you?
- What do they find when they search for your business/Brand on Google?
This answer lies within the technological revolution with to main reasons for it :
The different ways customers are buying in response to the adaptation of the availability, accessibility and the presentation of products services and information and secondly the way that Google ensures it stays one step ahead in the improvement of online search, allowing the user experience to grow stronger and stronger with more relevant and available results
The implementation of local listing, social and mobile and table compatibility have geared the internet in favour of the consumer not the web master. which is why staying on top your self or hiring a SEO LONDON company is vital
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